The Ask: Invite current, lapsed, new and future users of Xbox to celebrate Xbox’s 20th Anniversary in November 2021.
The Insight: Gaming is for everyone and gamers want a console that gives them feelings of nostalgia, a sense of community and escape.
The Strategy: For their 20th anniversary Xbox will host a global gaming tournament in order to find out who the ultimate player is. The tournament will highlight nostalgic features of gaming while paving the way to its future.
Strategy & Research: Zoe Zakow
Art Directors & Designers: Meghan Owens & Joe Rocker
Media Planner: Michaela Opdyke